The Aston Martin Instagram channel is growing faster than ever before, adding a further 100k followers during July and taking the total community of fans beyond the half million mark. To celebrate this milestone we've created a special infographic highlighting the key numbers behind the growth.
Since joining the photo-sharing network back in 2013 our Instagram account has become home to an extensive collection of images representing the visual Power, Beauty and Soul of Aston Martin. From exclusive live images captured at motorshows to stunning launch shots of our latest creations, our feed provides owners, fans and enthusiasts with the very best Aston Martin photography on a daily basis.
In 2015 alone we have seen our follower base increase by over 300,000, helped in no small part by a loyal community of fans on social media whose enthusiasm and commitment to the Aston Martin brand has accelerated our journey to the half-a-million milestone far quicker than any of our early year predictions.
The Aston Martin story is an immersive one, but we can only tell a portion of this from our headquarters here at Gaydon. We're committed to showcasing the worldwide reach of the Aston Martin lifestyle, and it was this motivation which saw us launch the #astonmartinlive initiative in 2014.
The introduction of the #astonmartinlive hashtag was our way of celebrating the community of fans and photographers who regularly share their creativity and personal experiences with us. These photos serve to represent a truly authentic snapshot of Aston Martin across the globe, showcasing the marque in both quality and spirit, and are wholly deserving of a wider audience of like-minded enthusiasts.
The premise of the hashtag is simple. If you post an Aston Martin-related image on Instagram, tag it with #astonmartinlive and if it catches our eye, we'll share it on our official feed to our 500k followers. Not only will your photo be shared, but we will always give full credit for your talent by tagging you in the post.
#astonmartinlive has received a fantastic response since its inception, receiving almost 6k submissions to date. But we're always looking for more. The next time you're at an event or taking your own Aston Martin for a country spin, remember #astonmartinlive - we'd be delighted to share your experiences with our audience.
As iconic Aston Martin photography continues to go from strength to strength, so do our numbers. We wanted to share these with you too and have captured the highlights of our Instagram story through this special infographic.
Join the celebration by following @astonmartinlagonda - the official home of Aston Martin on Instagram.