Gaydon / Frankfurt, 5 November 2010. Aston Martin Athens has opened its doors with a new dealership representing Greece’s largest cosmopolitan city within the British brand’s expanding global network. Aston Martin’s partner in Athens is the PBS Motion S.A.
Michael van der Sande, Chief Commercial Officer of Aston Martin, said: “We remain committed to a programme of growing the Aston Martin global dealership network, and this expansion makes the Aston Martin brand more accessible to more people. The Greek’s unique reputation for appreciation of their classical heritage whilst living in a modern climate, as best seen in Athens, make this a key market that shares the Aston Martin ethos. The establishment of this new dedicated Aston Martin facility in the Greek capital with our new partners PBS Motion S.A., who have an excellent reputation in the region, offers the perfect opportunity for us to grow the Aston Martin brand here.”
“We can see that both the Aston Martin brand and products are highly esteemed sports cars in our market as customers have always shown a keen interest”, said Costas Asprogerakas, General Manager of Aston Martin Athens. “We are now fully prepared and eager to bring our new clients closer to the power, beauty and soul that form the basis of a pure Aston Martin.”
The Aston Martin showroom is in a dedicated area of 860 m2, located in the Athinon Avenue of Aigaleo, within the business development area. It will be supported by a dedicated full service facility on-site including also exceptional workshop functionalities such as further body and paint conditioning options. The entire construction follows the international design elements that have timelessly identified the elegance of the British car producer worldwide.
The entire model range, the V8 Vantage, DB9, V12 Vantage and DBS, will be on display within the store together with the world’s most elegant four-door sports car, the Rapide, in addition to complete Aston Martin’s merchandise and clothing range, The Collection.
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