Gaydon / Warsaw, 11 March 2010. Aston Martin has enjoyed a warm reception in Warsaw at a gala event held this Wednesday in celebration of the official opening of the first-ever Aston Martin dealership in Poland, together with AML Polska, who will represent the English marque exclusively under its new label as Aston Martin Warszawa.
Dr. Ulrich Bez, Aston Martin Chief Executive, said “We have been inundated by Polish customers who have expressed a strong desire for our cars, finally we have the right partner and the right facility in place to serve them directly. The luxury car market in Poland is expanding, both in sales to individuals and businesses. With increasing foreign investment and economic growth, both this city and our new partners have a lot to offer, we are keen to have them on board. Warsaw will be fundamental to our growth further through Eastern Europe, an important goal in our network development strategy.”
Marcin Dabrowski, Vice-chairman and Managing Director of AML Polska, said: “We are very pleased that we have been given the opportunity to cooperate with such an luxurious brand as Aston Martin. Warsaw is now joining the list of the most prestigious cities on the world’s map of motorisation. Aston Martin will be fully represented as a first-class product with complete exclusivity of the other leading English brands that we have had an excellent success rate with over the past years.”
The new Aston Martin showroom, a private display area of 170 m2,has been architected to house all the Aston Martin base models including the V8, V12 Vantage, DB9, and DBS. The highly anticipated four-door Aston Martin Rapide - which debuted at the Frankfurt Motor Show in 2009 and recently received high international media acclaim at its global launch in Valencia - will be available in-store in April. The dealership will also hold two dynamic cars to give customers that personalised hands-on driving experience.
In prime location, the dealership neighbours the newly renovated National Stadium Waszygtona quarter - and is only ten minutes drive from the heart of the city, an optimum position for both sales and service on all Aston Martins for the Polish territory.
Aston Martin continues to increase its dealership network on a worldwide scale, with numerous projects scheduled for 2010. Within the European region, Aston Martin Warsaw brings the total number of dealers to 48 spanning 16 countries with further expansion plans heading for Athens, Greece, and Florence, Italy, shortly.