The luxury British sports car manufacturer Aston Martin Lagonda is a marque revered around the world as representing the pinnacle in automotive sophistication, luxury and outright performance. The sports cars, with the accompanying mystique and charisma, are produced to reflect the exclusivity that accompanies the name of the brand that conveys its significance to all its clients of the new as well as to those collectors of value of the heritage.
Aston Martin exists to continuously innovate. Aston Martin is continually moving forward with new concepts, new designs, new technologies as well as new products, from the Heritage Aston Martin cars to the most recent addition to the model range of racing sports cars, always on the run for what's new and exclusive to the marque.
Due to the importance of the MENA region, Aston Martin established Aston Martin Middle East and North Africa (AMMENA) as an operational and holding company in order to overlook all the automotive and non automotive activities in the region seizing all the available opportunities while seeking new venues for growth on all levels. On the significance of the MENA market, and its opportunities for growth, AMMENA CEO, Mr. Adham Charanoglu, clarified that " Due to the changing world and growth in opportunities, Aston Martin is always presented with continuous challenges. With the strength of the brand and exquisite marque, we retain our corroborative position by constantly seeking new challenges." On this instance, Aston Martin MENA region has recently announced the appointment of Mark Kenworthy as its new Automotive General Manager for the Middle East, North Africa and India (AMMENA) region.
Commenting on his new role, Mark said, “The Middle East remains a vitally important market for Aston Martin, here amongst the Regional community there is huge enthusiasm for sports cars, motor racing and English heritage all of which are areas where Aston Martin excels. Equally, the North African, Turkey and Indian markets represent strong growth potential for the company as we introduce the Aston Martin brand to these regions.
“I am looking forward to developing the region both supporting the existing dealers and also identifying new partners for countries where we currently have opportunities to grow the brand. Aston Martin has a tremendous potential to grow its share of the luxury car market as it enters 2010 with new and exciting products none less important than the new four door sports car; the Rapide which has already seen orders coming from customers that are new to the Aston Martin brand.”
Mark is an automotive industry veteran who brings more than 20 years of experience in the industry working with both manufactures and retailers. Most recently he has spent the last three years managing a vehicle distribution operation in the Middle East prior to which he worked as Dealer Development Manager in the UK.
On Mark’s appointment, Aston Martin’s Chief Commercial Officer, Michael van der Sande commented: “We are very pleased to have Mark join our AMMENA team as the Automotive General Manager. His absolute passion for cars coupled with his automotive experience across many facets of the industry will be a key driver to the development of Aston Martin across the Middle East, North Africa, Turkey and India regions.
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