Irvine, 11th May, 2010 – Aston Martin has partnered with Nike Basketball to develop two pairs of exclusive basketball shoes, being introduced on Thursday 13 May at the Nike Basketball Signature Space at the Staples Center, Los Angeles.
Named the Nike Kobe Bryant (Aston Martin Edition) footwear pack, and including the Nike Hyperdunk (Aston Martin DB9 Edition) and the Nike Zoom Kobe V (Aston Martin Edition), the limited edition trainers commemorate the viral webfilm released in 2008, picturing Kobe Bryant jumping over an Aston Martin DB9 Volante. The short clip resulted in a groundswell of consumer interest in both brands, ultimately leading to this high-magnitude collaboration between the iconic athletic-lifestyle company and Aston Martin.
Inspired by a combination of Aston Martin products, including the elegant DB9 and the One-77 supercar, this unique collection incorporates craftsmanship, genuine materials, and attention to detail, further advancing Aston Martin and Nike’s continued innovation in iconic design and modern technology.
Event proceeds will de donated to the LA84 Foundation. To learn more about the LA84 Foundation go to
ENDS
About Aston Martin
An iconic British marque, Aston Martin is a modern, exclusive sports car brand with a unique heritage instantly recognised around the world. By distinctively fusing the latest technology, time-honoured craftsmanship and graceful styling to produce a range of critically acclaimed performance sports cars, Aston Martin has been elevated to a position as one of the world's coolest brands.
Aston Martin has the strongest product line-up in its 96 year history - DBS Coupe, DBS Volante, V12 Vantage, DB9 Coupe, DB9 Volante, V8 Vantage Coupe, V8 Vantage Roadster. 2010 has seen the introduction of the elegant Aston Martin Rapide, a four-door sports car, and the One-77, the fastest and most advanced road car every built by the company and Aston Martin's definitive sports car.
About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit